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(06) DoritosxCoD
Project Type
Art Direction, Conceptualisation, Storyboarding
Date
October 2023
One of the biggest collaborations in 2023, Doritos Arabia and CoD came together to Play Boldly. As the official preferred gaming snack of all gamers professional, amateur or for yucks or giggles, this was a collaboration that was meant to reward those who just enjoy the rush of playing the way they want.
We did this, by celebrating their boldness, by turning everyone into a winner.
These are the key visuals and some of the social content developed to support the campaign.
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